Salvi, Rita / Tanaka, Hiromasa (eds)
Intercultural Interactions in Business and Management
Year of Publication: 2011
Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2011. 304 pp., num. ill. and tables
ISBN 978-3-0343-1039-0 pb. (Softcover)
Weight: 0.450 kg, 0.992 lbs
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Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global professional discourse community.
In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions.
This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010.
Contents: Francesca Bargiela-Chiappini: Foreword – Rita Salvi/Hiromasa Tanaka: Introduction – Rita Salvi: Changes, Chances and Challenges in Describing Intercultural Professional Interactions – Winnie Cheng: ‘Excellence, Always’: A Genre Analysis of Engineering Company Brochures – Judith Turnbull: How ‘Glocal’ is Corporate Discourse? A Case Study of a Multinational’s Website – Daniela Cesiri: Intercultural Communication in Business Promotion through Corporate Websites: the Case of Kraft Foods and Nestlé in Europe and Asia – Maria Cristina Gatti: Re-constructing Time and Space to Persuade: An Eastern-European Case-study of Organizational Discourse – Olga Denti/Michela Giordano: ODR Websites: Interaction and Exchange across National Boundaries – Shanta Nair-Venugopal: Subversive Strategies: Language and Interaction in Malaysian Business – Janet Bowker: Crossing National Business Borders: ‘Doing’ US Management Consulting in a Global Context – Hiromasa Tanaka: East-West Business Communication from an East Asian Perspective – Franca Poppi: Mediating between Local and Global Practices: the Use of English as the Lingua Franca for Internal Company Communications – Vittoria Grossi: Intercultural Communication in the Workplace: Insights from the Australian context – Vanessa Leonardi/Irina Khoutyz: Teaching Intercultural Business Communication Strategies in an Increasingly Globalized World.
About the author(s)/editor(s)
Rita Salvi is Professor of English at the Faculty of Economics, «Sapienza» University of Rome. Her research interests include general and applied linguistics, language teaching, particularly through the medium of advanced technologies, synchronic and diachronic lexicographic analysis, mainly in the field of specialized language (economics and law), text analysis and intercultural discourse for academic and professional purposes.
Hiromasa Tanaka is Professor of Sociolinguistics at Meisei University, Tokyo and an independent consultant/trainer for various business corporations. He has participated in several corporate change initiatives and training curriculum development projects in Japanese and non-Japanese companies. His research interests are in the area of business discourse analysis and critical pedagogy with a special focus on English as lingua franca in Asia.
«Definitely, this book is an excellent contribution to the world of intercultural communication in the business world. Researchers interested in the topic will find it useful for the main topics researched (Asian business culture, or interaction between the Western and Eastern intercultural business communication) and, particularly, for the methodological issues followed (different quantitative and qualitative approaches in discourse analysis).» (Miguel F. Ruiz-Garrido, Ibérica 26, 2013)
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