The Rhetoric of Propaganda
A Tagmemic Analysis of Selected Documents of the Cultural Revolution in China
Year of Publication: 1994
New York, Bern, Berlin, Frankfurt/M., Paris, Wien, 1994. X, 138 pp.
ISBN 978-0-8204-2214-5 hardback (Hardcover)
Weight: 0.375 kg, 0.827 lbs
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This book is a tagmemic analysis of propaganda discourse. With its primary concern on the social context of language, the tagmemic approach, developed by Pike, emphasizes the simultaneous description of social, interpersonal, and textual features of a text. The results of this study indicate that the tagmemic approach to language is a workable model for textual analysis. It can solve problems of textual analysis faced by both linguistics and traditional rhetoric. This unprecedented analysis of real time texts opens a new perspective for textual analysis, and the tagmemic theory proves to be promising in bridging the gap between linguistics and rhetoric.
About the author(s)/editor(s)
The Author: Xiao-ming Yang received his M.A. in Linguistics and English Language from the Nottingham University in England and was awarded his Ph.D. in English in 1991 from Bowling Green State University in Ohio. He has taught at Xi'an Foreign Languages Institute in China, and Bowling Green State University in Ohio. Dr. Yang is currently teaching at Ocean County College in New Jersey.
American University Studies: Series 13, Linguistics. Vol. 28