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9781433119910 03 05 83499 PeterLang AG 01 Publishers Order No 311991 02 1433119919 03 9781433119910 15 9781433119910 BC 01 Peter Lang IFO 7 02 15286533 7 04 TJ353 7 15 9781433119910 1 A01 Wolfgang Mieder Mieder, Wolfgang Wolfgang Mieder 01 eng XVIII 284 26 2.0 1750 10 ART043000 10 FOR007000 10 LAN000000 10 SOC002000 10 SOC011000 12 CFB 12 DSBH 12 GTC 12 JF 12 JFHF 23 Peter Lang 11.07 Kommunikationswiss. und Publizistik; Medien und Kultur,Literatur,Kunst,Musik 23 Peter Lang 12.04.05 Sprachwissenschaft, Linguistik; Soziolinguistik 23 Peter Lang 17.02.02 Anglistik; Neuere engl. und amerikan. Sprachwiss. 23 Peter Lang 21.01.03 Ethnologie und Kulturwissenschaften; Allgemeine Kultur und Geistesgeschichte 23 Peter Lang 21.03.02 Ethnologie und Kulturwissenschaften; Folkloristik 06 01 This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes - the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes. 07 «…Mieder cannot do wrong as far as the proverb is concerned…I have admired his work and his encyclopedic knowledge of the topic for a long time…» (W.F.H. Nicolaisen, University of Aberdeen)<BR> «Having done more for proverbs than anyone since Benjamin Franklin and Poor Richard, Wolfgang Mieder is still not finished with the subject…this (is a) charming…book.» (Kenneth Turan, The Los Angeles Times Book Review) 13 Wolfgang Mieder is Professor of German and Folklore at the University of Vermont, where he served for 31 years as the chairperson of the Department of German and Russian. He is an internationally acknowledged proverb scholar, the author of the two-volume <I>International Bibliography of Paremiology and Phraseology</I> (2009), and the founding editor of <I>Proverbium: Yearbook of International Proverb Scholarship</I> (since 1984). His numerous books and articles are concerned with cultural, folkloristic, historical, linguistic, literary, philological, social, and political topics. 04 03 01 http://www.peterlang.com/exportdatas/exportimages/onix/cover/9781433119910.jpg Copyright Peter Lang AG 20120411 http://www.peterlang.com/?311991 Peter Lang International Academic Publishers 01 05 89166 Peter Lang Publishing Inc. http://www.peterlang.com New York US 04 20120525 2012 01 WORLD 01 225 mm 02 150 mm 08 450 gr 05 83499 PeterLang AG 01 20 01 26 GBP GB Z 01 28.5 EUR Z 01 39.95 USD US Z 02 30.5 EUR DE R 02 31.4 EUR AT R 02 38 CHF CH R